Bieber slammed the brand on Monday, calling the products “trash”
Following Justin Bieber’s Instagram Stories in which he chastised H&M for selling merchandise that he didn’t “approve” of, the retailer has removed all products bearing his name and likeness from its website and stores.
“As with all other licensed products and partnerships, H&M followed proper approval procedures,” H&M previously stated.
As per Forbes, the retailer later issued a statement saying, “But out of respect for the collaboration and Justin Bieber, we have removed the garments from our stores and online.”
On Monday, the “Ghost” singer slammed the brand in two Instagram Stories posts. “I didn’t approve any of the H&M merch collection… all without my permission and approval,” Bieber wrote. “If I were you, I wouldn’t buy it.”
Source: Justin Bieber’s Instagram Story
Clothing, phone accessories, and tote bags bearing his likeness and song lyrics were among the merchandise in question. Several of the products featured Bieber in black and white, while others displayed lyrics to songs such as “Ghost” from his album Justice. When you search Bieber’s name on the H&M website, there are no longer any products.
On his website, Bieber sells his own merchandise, much of which is in the same colorway as what H&M was selling, and includes t-shirts, hoodies, and sweatpants that pay homage to his music.
